We received an incomplete rough-cut from an unfinished ASN Bank commercial. The task: rebuild the missing parts end-to-end and deliver a complete 1 minute 30 seconds spot, plus a vertical Instagram Story aligned with the brand’s values and corporate identity that talks about battery recycling,
My Role?
Research, brand analysis, storyboarding, shot planning, filming, editorial, motion/typography, sound design, and color grading.
Approach & Process
- Step 1 of 5
Brand Immersion
Translated core values (sustainability, clarity, accessibility) into narrative, pacing, color temperature, and type hierarchy.
- Step 2 of 5
Storyboarding & Shot List
Reconstructed the narrative arc with a twist.
- Step 3 of 5
Production
Matched lighting ratios, white balance, and camera profiles as much as possible.
- Step 4 of 5
Type & Motion
Designed brand-consistent text animations with a font as close as possible as the real commercial.
- Step 5 of 5
Social Adaptation (9:16)
New storyboard, reframed for vertical, tightened to 10s, optimized legibility for mobile.
Deliverables
- Final master commercial
- Instagram Story cut (9:16, <15s, readable & brand cohesive)
- Brand-aligned filled in scenes
Tools
Premiere Pro, After Effects, Pen, Paper.
Outcome?
A cohesive, on-brand commercial reconstructed from partial assets, plus a mobile-first Story variant that retains the same narrative clarity and tone—cleaner pacing, better continuity, and a polished finish.